What Goes Behind Our Famous Signature Series Apparel

 

WHAT IS THE SIGNATURE TECH FABRIC?

The signature tech fabric is primarily made of 94% cotton and 6% elastane. This unique blend of extremely soft but durable cotton, coupled with a 4-way stretch woven elastane, gives you versatility of performing any kind of fitness activity while still retaining the comfort factor for everyday use.

 

WHAT INSPIRED THE SIGNATURE SERIES? 

The need to cater to all fitness cultures was a big hit for us. Our vision is to empower oneself by understanding and breaking boundaries between fitness cultures. Thus, it had to be evident through our apparel. We went back to the drawing board. What a bodybuilder might need in his or her gear may differ from a weightlifter, or a powerlifter. There were many different criterias we had to take into account. The weight of the product, it's sweat-wicking properties, fitting, durability, comfort, etc. This is where our apparel stands out from the rest, every single specification is accounted for to achieve that perfect product.

 

HOW WAS THE SIGNATURE SERIES BROUGHT TO LIFE?

At Modern Vision, we hold true to the value of quality. As someone who goes to the gym 4-5 times a week, I have a collection of sports wear that I regularly go through. I realized that in many of shirts that in one aspect where it would shine, there were many other aspects that it lacked. My team and I saw this as an opportunity to introduce something new to the market. We began by collecting all our apparel together and weighing out a simple but effective pros and cons list. We had also surveyed bodybuilders, powerlifters, and several weightlifters to gain some insight on their clothing preferences. After we had a product in hand, our athletes were the first line of customers to provide any kind of feedback they might have. After many tweaks and adjustments, the signature series was finalized and brought to our stores.

 

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